Thank you for donating to the Ukraine humanitarian fund!​

Dear Influencers,​

​As previously announced, our fundraiser for the Red Cross ended on May 31st!​

​With your help, we successfully raised 30,000€; 50% of which was donated by Toluna to match your generosity! This amount will now be used by the Red Cross to help those who need it the most.​

​We cannot thank you, our amazing members, enough for actively participating in this fundraising event. As the proverb goes, a good deed is never lost!​

To conclude this event, we’ve also prepared a short video to highlight the efforts made by those who were happy to donate. Click on the link below to watch it and most importantly…​

​Keep influencing your world!​

Toluna Team​

P.S. We have sent a small token of our appreciation to all those you donated! If you haven’t received it yet, please check your mailbox now!

Every little help counts!

Dear Influencers,

Our fundraiser to help people who have suffered in the current conflict in Ukraine has been going on for over two weeks. During this time, we managed to raise as much as:

10,974 EURO (as of 28.03.2022)

You have offered so much, but we truly hope that this is not the end of our joint help. Also keep in mind that Toluna matches any donation you make up to €15,000. How does it work? If you donate 1000 points today, we will add another 1000 points.

Influence your world – today we all need it more than ever!

The Toluna Team

Together we can help Ukraine!

Dear Influencers,

In light of the recent news from Ukraine, Toluna would also like to contribute and support those who need our help the most. Today, our sense of belonging to the international Toluna Influencer community is more important than ever.

Therefore, in the Rewards Centre, you will now find a fundraiser where you can donate 1000 points or more! Please also note that Toluna will match every donation you’ll make up to €15,000.

How does it work?
If you donate 1000 points today, we will add another 1000 points by the end of the fundraiser. We will keep you informed about the progress of the fundraiser, which will last until 30 April, and we will announce the final amount of raised funds in early May, after making a transfer to the Red Cross.

Influence your world – today we all need it more than ever!

Toluna Team

Starting soon… The Toluna #Challenge to have fun and earn more points

Starting Today we will be doing something new, the first Toluna #Challenge.

These #Challenges will be all about having fun on Toluna all while earning extra bonus points.


◘ Rules: ◘

♣ Starting Today we will post 2 sponsored polls a week with the hashtag #Challenge in the title.

♣ These sponsored polls can be found here:

♣ All members who answer BOTH questions CORRECTLY will receive an extra 2000 bonus points

♣ Each sponsored poll is already worth 12 points so all participants will automatically receive those points no matter their answer


◘ Here is where it gets tricky: ◘

♣ The sponsored poll will pop up at a random time and disappear quite quickly

♣ Therefore to get the bonus points you will have to be ready and quick



♣ We will be launching two sponsored polls each week.

♣ You have to get the answer to BOTH correctly to win the bonus

♣ We will share the list of winners and the answers to the questions in a topic that same week


Some questions will be about Toluna so you better read up on our FAQs and site terms if you want to be able to answer the questions correctly and win the bonus.


Keep an eye out for that hashtag Today!

If you have questions, please ask us in the comments section so we can explain everything before we launch.


Good luck,

The Toluna Team

Welcome to the Toluna Malaysia Official Blog!

What can Toluna members do on the site?

  • Take Surveys! Surveys are a major part of Toluna’s online activities; if you’ve already opted-in for survey participation you can expect to receive your first email invitation shortly.
  • Create polls: polls are closed questions with a predetermined number of possible answers; polls can have a single or multiple choice answers. Click here to create a poll now!
  • Create opinion topics: opinion topics are open questions; members can voice their opinion in free text form. Click here to create an opinion topic!

You can embed videos from YouTube or images from any source into your polls and opinion topics- and since Toluna’s community revolves around our members’ polls, opinion topics and opinions, you can create as many as you’d like- there are no limits!

  • Voice your opinion: opinions are written by members in response to an opinion topic; each member can leave one opinion on each topic.

Getting to know Toluna

In order to help you get to know Toluna there are several online resources you can use:

  1. The Toluna Tutorial offers comprehensive explanations on how to use the site as well as many useful tips; it is highly recommended that you take the time to review it before using the site.
  2. The FAQ is a great source of info; it contains answers to common questions raised by Toluna members.
  3. The Blog is the best way to keep up with all of the recent Toluna news and announcements; you can access it at any time using the link at the bottom of the site’s pages, or you can use the News links on the bottom of the Home Page, or you can subscribe to our RSS feed.
  4. Our Privacy Policy and the site’s Terms & Conditions provide all the legal information you’ll need, and can be viewed at any time using the link at the bottom of the site’s pages.
  5. Contacting Toluna: if you are not able to find the information you are looking for in any of these resources you can contact Toluna by clicking here.

What should I do first?

There are several activities we recommend you start with:

  1. Personal interest surveys: in these short surveys we ask that you provide some additional information about yourself; this information allows us to better customize the content on the site, and it increases  your chances to be invited to surveys for which you qualify. Each personal interest survey is rewarded with 300 Toluna Points, and upon completion of all surveys you will receive a onetime bonus of 2000 points! Click here to access your personal interest surveys now, or access them at any time by using the “You” section of the navigation bar.
  2. Profile and account settings: update your profile pic, personal information and your account settings by clicking here; you can access these settings from the “You” section of the navigation bar at any time.
  3. Searching and browsing content on the site: Your interest surveys are done, your profile is ready…time to answer some polls and post some opinions! There are several ways for you to find interesting polls and opinion topics on Toluna:
  • Using the Explore item in the navigation bar you can easily access recently created or popular polls and topics.
  • You can also use Explore to browse content by categories; click here to view the category list.
  • You can use the search window located in the upper right corner of the page.

How can I earn Toluna Points and what can I do with them?

Toluna Points are a form of virtual currency used to reward Toluna Members for various actions and activities. These points can later be redeemed as a check, reward voucher or prize draw tickets. Click here to check your points balance (your previous Your2Cents balance has been automatically imported to Toluna), or click here to redeem your points.

There are many different ways for you to earn points on Toluna:

  • Content popularity bonuses are awarded to members who creat polls and opinion topics that generate a high response; for detailed explanations please refer to the Social Rewards section of the Toluna Tutorial.
  • Level ascension bonuses: each Toluna member is assigned a level which reflects their content’s popularity as measured by other members of the Toluna Community (your level can be seen on the Home Page dashboard). For a detailed explanation please refer to the Social Rewards section of the Toluna Tutorial.
  • Writing opinions (must be 80 words or longer, points are awarded on a monthly basis after all opinions are reviewed)
  • Participating in online surveys

How many points will I earn for each action?

  • Content popularity / level ascension bonuses: please refer to the Toluna Tutorial for details. Please note that content popularity bonuses are limited to 15,000 points per month.
  • Write an opinion: 100 points (must be over 80 words, limited to 5,000 points per month).
  • Sponsored Polls: 15 – 150 Points, depending on the number of questions
  • Personal interest surveys: 300 points per survey. A onetime bonus of 2,000 point bonus will be awarded upon completion of all questionnaires.
  • Online surveys: 3,000 – 15,000 points or more (depending on the survey’s length)
  • Invite a friend: 500 points (awarded if invited friend completes advanced registration)

As you can see, there’s a lot to do and discover on Toluna; we hope you’ll enjoy the site and look forward to hearing your thoughts, comments and requests!

See you on the site,

The Toluna Team

Exciting new features- follow and message your fellow Toluna members!

We are very happy to announce the addition of two new major features to Toluna, features which will take the Toluna community to a whole new level!

Members of the Toluna community can now:

Follow each other!

We all have our favourite Toluna members- members whose polls, topics and opinions are of greater interest to us. It is now easier than ever to keep up with your fellow members- Follow!

How does it work?

We’ve added a “Follow” button to each member’s public profile page (the button appears under the member’s ranking and social level on the upper right corner of the page). Once you choose to follow a member, they will appear on your profile page; this means you now have quick and easy access to your favourite members- a great new way to keep up with their latest content! So next time you’re browsing content on the site and you come across an interesting poll or topic, make sure to click on the creating member’s username- this will take you to their profile page so you can start following them!

  • You can stop following members at any time- simply click on their username and on their profile page click “Remove”.
  • You can view the complete list of members you are following as well as members who are following you on your profile page

Message each other!

Toluna members asked- and here it is, the Toluna messaging system!

Want to leave your fellow Toluna members a message? Now you can! On each member’s profile page you’ll find the public messages; type in your message, click “Send” and you’re done! You don’t have to follow a member in order to leave them a message, but please note the following:

  • Messages are public- anything you write will be visible to the entire Toluna community.
  • You can control and edit the messages on your profile page: when you mouse over a message, a red button appears on the upper right corner- click it, and several options will be displayed, which allow you to delete messages or block members from messaging you.
  • Please be mindful of our rules and use the messaging system respectfully- abusive messages will not be tolerated.

Enjoy the new features, and as always, your comments and suggestions are more than welcome!

See you on the site,

The Toluna Team

Your Activity Stream is now live!

Your activity stream is now live on your public profile page! The activity stream displays updates on the following actions and events:

  1. Polls you’ve created
  2. Opinion topics you’ve created
  3. Votes you cast
  4. Opinions you’ve written
  5. Members you’ve started following
  6. Updates to your social level
  7. Completion of your profile
  8. Updated profile picture

The activity stream, combined with the recently launched “Follow” feature- the perfect way to keep up to date with all of the content and news from your favourite Toluna members!

See you on the site,

The Toluna Team

Related Content

When you enter your poll question or topic title, a list of related polls or opinion topics is automatically displayed on the right side of the page. Reviewing the related content list it is a great way to discover polls and opinion topics that could be of interest to you. After all, if you took the time to create a football related poll, it should be safe to assume that football is a passion of yours; why not make your voice heard on the subject?

An equally important reason to review the related content is that members of the community tend to get weary of answering the same poll questions or replying to the same opinion topics. If your poll or opinion topic already exist on the site, members who already replied are likely to skip yours; this means you will have fewer votes or opinions, which in turn means you will also earn fewer content popularity points with Social Rewards.

See you on the site,

The Toluna Team

The importance of categorizing and tagging your Toluna content

Categorizing and tagging your polls and opinion topics is an important part of the content creation process; we’d like to offer some tips and advice and stress the importance of properly categorizing and tagging your Toluna content:

  1. Try to be as precise as possible when selecting a category and sub-category. This will allow other members to find your content with greater ease, and will ensure that your content has a higher response rate. Another important thing to remember is that content that has not been properly categorized is subject to deletion for the exact same reason; improperly categorized content may have a negative effect on search results and may show up in the wrong places when other members browse content by categories.
  2. While tagging isn’t a mandatory step, it is highly recommended you add a few tags to each poll or opinion topic you create. Tags are much more flexible and precise than categories; for example, if you’re writing a review about the last movie you’ve seen, you can enter the film’s name as a tag and not limit yourself to simply categorizing it as Films & Cinema / Science Fiction (for example). Once again, this can have a major positive impact on how many members will find and respond to your content.
  3. When in doubt, use the “Other” category. If you’ve created a poll or opinion topic that does not accurately fit any of the categories, simply use the “Other” category. In such cases it is even more important that you enter as many tags as possible in order to make it easier for other members to find your content. Please note that each category contains an “Other” sub-category; so if you’re writing a review of a movie you recently saw but cannot find the exact genre for it, simply categorize it as Films & Cinema / Other. And did we mention the importance of using tags yet…?

See you on the site,

The Toluna Team


Netiqutte is described by Wikipedia as “…a set of social conventions that facilitate interaction over networks, ranging from Usenet and mailing lists to blogs and forums.

In other words, Netiqutte consists of a series of rules and regulations designed to facilitate a friendly and polite internet environment. Since the internet itself is in constant flux and constantly growing in both size and technological abilities, the rules of Netiqutte need to be modified and updated as well. But one rule has remained a constant:

… Avoid typing in ALL CAPS, which is considered to be the equivalent of shouting or yelling.”

So here is our gentle plea to the Toluna community- please make sure that your polls, topics and opinions are not written entirely in upper case (capital letters). We would also like to take this opportunity to remind you about Toluna’s moderation rules, which can also be found on the Tutorial:

  • Polls, topics and opinions written entirely in upper case characters are subject to deletion.
  • Polls and topics that were not properly categorized may be subject to deletion.
  • Polls and topics written in one language but marked as another, as well as opinions written in the wrong language (for example, a Spanish opinion on an English topic) are subject to deletion.

See you on the site,

Avner & the Toluna Team